Free Sponsorship Proposal Template

Are you organizing an event or program and struggling to secure the right sponsors?

Securing sponsorships can be challenging, but a well-crafted proposal is your ticket to success. A strong sponsorship proposal not only attracts the right sponsors but also helps build long-term relationships that drive value for your brand.

We provide the free sponsorship proposal template to help you effectively communicate the benefits of partnering with your event.

Whether you’re organizing an event or launching a product, your proposal needs to resonate with potential sponsors and clearly outline the value they’ll receive.

With our easy-to-use, customizable template, you can optimize your proposal to attract sponsors, showcase your audience, and demonstrate how your event will drive customer engagement.

We’ve included all the essential elements, just fill in the gaps and start securing sponsors for your next event.

Take the first step towards successful sponsorships, download our free template today and watch your proposal come to life!

Download Your Free Sponsorship Proposal Template

Use our free template to streamline your sponsorship planning and start your partnership with clarity and confidence.

What is an event sponsorship proposal

A sponsorship proposal is a formal document that asks a business or partner to provide funding or non-cash contributions in exchange for defined visibility and benefits.

A sponsorship proposal template provides a structured, editable format that aligns the goals of both parties. It presents event details, sponsorship packages, target audience insights, sponsor ideal customer profile (ICP), and clear benefits for the sponsor.

The template also defines deliverables, brand visibility options, and engagement opportunities in a concise, professional layout.

Using a template ensures consistency, reduces preparation time, and makes proposals easier to customize for different sponsors while keeping the focus on measurable value and mutual fit.

How to Write a Sponsorship Proposal Step by Step (Expert Guide)

You already know the event you are planning and the sponsors you want to approach. A strong sponsorship proposal turns that plan into a clear business opportunity. It shows sponsors what the event is, who it reaches, and why supporting it makes sense for them.

Start with the title page:  This is your first impression. Include the event or organization name, a short sponsor-focused headline, and clear contact details. The design should look professional and intentional. A clean layout signals that the event is well managed.

Move to the executive summary:  This is the most important section. Keep it to one concise paragraph. Explain what the sponsor gains, how they fit into the event, and why the opportunity matters now. Sponsors often decide whether to keep reading based on this section alone.

In the about the event or organization section:  explain the purpose clearly. Define who the event is for, the expected audience size, and the type of participants. If you have past results, include only verified data such as attendance numbers, reach, or outcomes. This builds trust and credibility.

Next, present sponsorship opportunities: Structure them as clear tiers with transparent pricing. Each tier should list exact deliverables so sponsors can compare options quickly. Avoid vague language. Make it obvious what changes between packages.

Then explain brand exposure and benefits:  Focus on where and how sponsors will be visible. Include logo placement, media mentions, digital exposure, and on-site visibility. Tie each benefit to a specific placement or action so sponsors understand the value.

End with next steps: State exactly what the sponsor should do next. Include a contact person, contact method, and a response timeline. Keep this section simple and direct so moving forward feels easy.

A well-written sponsorship proposal does not try to impress with words. It builds confidence through clarity, structure, and realistic promises.

What to Include in a Sponsorship Proposal

When you choose a template and start writing the proposal, it should include these core sections for your sponsor.

1. Cover Page:

This is the most visible part of the proposal. Visual presentation matters. A strong cover builds first impression and reflects your brand credibility. The cover should include the event or organization name, date, and a clean, professional design.

2. Executive Summary:

This section explains the purpose of the proposal. Clearly state why the event or program exists, what you aim to achieve, and who the event is for. Keep it concise, factual, and aligned with sponsor interests.

3. Audience Profile

Define the target audience clearly. Include attendee type, industry relevance, and expected number of participants. This section helps sponsors understand audience fit and alignment with their ideal customer profile.

4. Sponsorship Packages and Pricing

List structured sponsorship tiers with clear pricing. Name each tier based on the event context and specify what sponsors receive at each level. Keep differences between tiers easy to compare.

5. Sponsor Benefits and Brand Exposure

Explain the tangible benefits for sponsors. Include brand visibility, promotional opportunities, networking access, and talent engagement. Focus on measurable exposure and professional value.

6. Marketing and Promotion Plan

Explain how you will drive attendance and attention. List the channels you will use and the sponsor placements you will deliver. Include sponsor logo use, banners, booth or stall setup, stage mentions, and any other confirmed visibility items.

7. Event Timeline or Schedule

Show the event flow in a clean, easy-to-scan format. Include date, duration, key segments, guest sessions, and timing. Keep it specific so sponsors can see where exposure happens.

8. Budget Overview (Optional)

Add a simple budget breakdown that shows where sponsorship support goes. List key cost areas and resource needs. Keep it transparent and easy to scan.

9. Call to Action and Contact Details

End with one clear next step. Include the contact person, email, phone, and response deadline. Make it easy for the sponsor to reply and move forward.

Win Sponsorship Deals With OneSuite

By now, you’re familiar with the key elements of a successful sponsorship proposal. You’ve probably already identified your sponsors and are ready to pitch. A well-crafted proposal is your opportunity to show sponsors exactly what they’ll gain and how it will benefit their brand.

With OneSuite, organizing and presenting your sponsorship proposal is made easier. Our template allows you to quickly fill in the gaps, ensuring your proposal is clear, professional, and tailored to each sponsor. From branding to tone, OneSuite covers everything—helping you present your event with confidence.

So, let’s get started. Fill out the form, submit your details, and receive your proposal by email. With OneSuite’s free e-signature and automated email follow-up features, you can streamline the entire process—from proposal to confirmation.

Try OneSuite today and make your sponsorship process seamless!

Frequently Asked Questions (FAQs)

Are sponsorship proposal templates editable?

Yes. Most templates are fully editable and allow changes to text, branding, pricing tiers, and layout.

Can I use the same sponsorship proposal template for different events?

Yes. A template can be reused, but content should be customized to match the event type, sponsor profile, and audience.

Do sponsorship proposal templates work for corporate sponsors?

Yes. Corporate-focused templates highlight ROI, audience fit, brand exposure, and measurable outcomes.

Are there sponsorship proposal templates for sports events?

Yes. Sports event templates focus on venue branding, audience attendance, team visibility, and match-day exposure.

Can I create and send sponsorship proposals from mobile devices?

Yes. Many tools support mobile editing and sharing, allowing proposals to be created and sent on the go.

Should I include pricing in a sponsorship proposal?

Yes. Clear pricing helps sponsors compare tiers and make faster decisions.

How long should a sponsorship proposal be?

A sponsorship proposal should be concise. Most effective proposals stay under ten pages.